Buzzfeed client research

BuzzFeed is an American Internet news media company. Founded in 2006 in New York City as a viral lab by Jonah Peretti, the company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. In late 2011, Ben Smith of Politico was hired as Editor-in-Chief, in a move to expand the site into serious journalism, long-form and reportage while maintaining its popular fun and entertainment-oriented content.

The site was rocked by scandal in July 2014 after it was discovered one of its political writers, Benny Johnson, had plagiarized from other sources more than 40 times. On August 10, 2014, BuzzFeed announced they had received an additional $50 million in funding from venture capital firm Andreessen Horowitz.

In August 2014, BuzzFeed raised $50 million from the venture capital firm Andreessen Horowitz, more than doubling previous rounds of funding.The site was reportedly valued at around $850 million by Andreessen Horowitz. BuzzFeed generates its advertising revenue through native advertising that matches its own editorial content, and does not rely on banner ads.

The site’s content is divided into 28 sections: News, Buzz, Life, Entertainment, Quizzes, Videos, Animals, Beauty, Books, Business, Big Stories, Celebrity, DIY, Food, Geeky, Gif Feed, Ideas, LGBT, Music, Parents, Politics, Rewind, Sports, Style, Tech, Travel, Weekend, and World.

http://www.buzzfeed.com

http://www.buzzfeed.com/news

http://www.buzzfeed.com/entertainment

http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed

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